Founder’s Personal Note

Joel Hogarth, Founder

Joel Hogarth, Founder

Six years ago, Eliot & Luther did not exist.

In early 2020, I had just completed a mandate as CEO of a private equity-backed financial services group. I took a short break — a ski trip in February — before turning to the next stage of my career. By the time I returned, COVID-19 had reshaped the world.

For the first time in my professional life, I found myself unexpectedly idle and reached out to a handful of former clients. One invited me to his office, opened a bottle of Macallan, and explained that the banks might not be in a position to refinance an upcoming US dollar bond maturity. A few glasses in, I ventured that if he could fund a small retainer to hire two key team members, we would handle the situation.

A handshake at the bottom of that bottle was followed by frantic calls, a hastily constructed website, and the formation of Eliot & Luther.

From the outset, we described ourselves as “Strategic Advisory.” This was deliberate. We did not want to define ourselves narrowly as corporate finance or legal. Our work integrated both — and over time expanded to include tax, environmental, technical and intelligence expertise — into a practical, solutions-driven approach that is not constrained by traditional professional boundaries.

We implemented that first mandate through a Singapore Scheme of Arrangement. Formally, we acted as Strategic Adviser, Information Agent and Scheme Manager. In practice, we managed the process end-to-end, working alongside exceptional counsel. The bond was successfully restructured with over 90% bondholder support, without the client missing a single payment.

In our first year, we advised on more than one billion dollars of M&A, restructuring and fundraising transactions — delivered by a team of five professionals across two countries who, due to lockdown restrictions, had never met in the same room.

Six years on, it is time to define and structure what we have been building.

Eliot & Luther is an integrated strategic advisory platform. We combine finance, law, tax, environmental, operational and business intelligence capabilities into a single cross-disciplinary offering for complex transactions and situations. Integrated advice is not a positioning statement — it is our operating model. Our professionals are trained to think holistically and to work in mixed teams. In complex environments, fragmented advice creates blind spots.

I am particularly proud of our integrated executive summaries. They are decision documents — not data compilations. They integrate business context with financial analysis, tax structuring and legal risk, and set out clear recommendations on valuation, negotiation strategy, deal structure and implementation.

We are privileged to work with corporations, private credit investors and private equity sponsors who trust us in high-stakes situations. We do not claim to be individually superior to our former colleagues in leading global firms. But we are confident that an integrated, cross-disciplinary approach — executed with discipline and care — produces better outcomes in complex cases.

We are now entering the next phase of Eliot & Luther’s evolution. Our new branding is part of a broader strategic initiative to expand and formalise our offering across disciplines and sectors.

We look forward to continuing that journey with you.

Regards,
Joel Hogarth

E&L Strategy Banner

Strategy

“Everyone has a plan until they get punched in the face”
— Mike Tyson

“Everyone has a goal - a target. True strategy is about recognising those goals and targets and aligning them into an actionable plan.”

In complex transactions and situations, multiple disciplines are inevitably engaged — financial advisers, law firms, tax specialists, technical consultants, environmental experts. Each operates within its own framework. The risk rarely arises within those disciplines. It arises between them.

E&L Strategy exists to close those gaps.

We lead the strategic architecture of complex mandates by mapping the consequences of decisions across:

  • Commercial effects

  • Legal rights and obligations

  • Accounting treatment

  • Tax consequences

  • Cashflow implications

  • Business Intelligence

Single-discipline advisers are not trained to analyse these dimensions together within an integrated framework. The result is a significant synthesis burden placed on management and boards — who are rightly focused on business synergies, team dynamics, counterparty relationships and long-term integration. Our process is designed to remove that burden from the outset.

Our goal is not to replace domain specialists; it is to integrate them. We align workstreams around a single project strategy, coordinate analysis across advisers, and ensure that structure, valuation, documentation and implementation form one coherent workflow.

Our strategy team evaluates the situation as a whole. Finance, legal, tax, environmental, technical, operational. Feasibility from all angles and - ultimately - defining a strategy. We are realists in specific domains; a cross-domain solution may find opportunities that would otherwise remain out of focus.

E&L Strategy is designed for situations which need an actionable solution, not just a legal opinion or consulting report. And we are here for the long-term to implement those solutions.

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Key Person

Joel Hogarth

Founder, Singapore
Joel Hogarth

New York and England & Wales qualified lawyer with over 25 years of experience across Asia. Former Indonesia practice lead at leading US and UK law firms, and former Group CEO of an integrated financial services group.

Extensive experience advising on over US$30 billion of complex cross-border transactions involving Indonesia, working with leading corporates, financial institutions, and state-owned enterprises.

Actively involved as investor and professional in nature-based solutions and carbon project development.

Key Person

Chrissy Rugian

Associate, Jakarta
Chrissy Rugian

An experienced transaction management professional, coordinating projects across disciplines.

Her work spans end-to-end project delivery and stakeholder coordination, while expanding into business development and finance to build a multidisciplinary perspective across carbon and strategic advisory.

Active speaker on STEM education since 2015, with a focus on environmental challenges. Holds a Master’s in Biochemical Engineering from University College London and is an alumna of Yayasan Puteri Indonesia.